Does Basecamp Fitness restrict the members or customers that a franchisee may serve?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not restrict the members or customers you may serve, and you generally may solicit members or other customers outside your territory, including through channels of distribution such as telemarketing or other direct marketing sales. However, all of your advertising must be approved by us and you must obtain our written approval before you establish or have established any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or application, whether web-based or otherwise, or keyword advertising, pay-per-click advertising or other search engine marketing, relating to or making reference to us, your studio, or to the Basecamp Fitness system. We and our affiliates have the right to sell products and services (like apparel and related products) both inside and outside your territory, using the "Basecamp Fitness" name, any derivative or any other name, through any channel of distribution, including the Internet, catalog sales, telemarketing, or other direct marketing, without any compensation to you. We retain the exclusive right to use the Internet, our website, mobile application, social media platforms or otherwise to provide to members and others access to web-based or application-based fitness instruction.
Source: Item 12 — TERRITORY (FDD pages 45–48)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness does not place restrictions on the members or customers a franchisee can serve. Franchisees are generally allowed to solicit members or customers outside of their designated territory, which is a common practice in the franchise industry to encourage business growth. However, all advertising materials must receive approval from Basecamp Fitness.
Before establishing any digital or electronic communication methods, including websites, social media, or online profiles related to Basecamp Fitness, the franchisee must obtain written approval from Basecamp Fitness. This requirement ensures that all online representations of the brand align with the company's standards and marketing strategies.
Basecamp Fitness and its affiliates retain the right to sell products and services, such as apparel, both inside and outside the franchisee's territory through various channels, including the internet and direct marketing, without providing any compensation to the franchisee. Additionally, Basecamp Fitness maintains the exclusive right to offer web-based or application-based fitness instruction to members and others through its website, mobile app, and social media platforms.