Does Basecamp Fitness reserve the right to adopt and license additional trademarks in the future?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
A. We and our predecessors have developed certain policies, procedures and techniques for the operation of boutique interval training fitness studios under the "Basecamp" and "Basecamp Fitness" service marks and related trademarks and service marks, that offer short, high intensity guided workouts combining strength, cardio and core training in a fast-paced, high-energy environment. In addition to the "Basecamp" and "Basecamp Fitness" marks, we may in the future adopt, use and license additional or substitute trademarks, service marks, logos and commercial symbols in connection with the operation of Basecamp Fitness studios (collectively, the "Marks"). We grant franchises to qualified candidates for the operation of Basecamp Fitness studios. These studios use our policies, methods, procedures, standards, specifications and the Marks, all of which we may improve, further develop or otherwise modify from time to time (all of which are collectively referred to as the "System").
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER, AND DISPUTE RESOLUTION (FDD pages 51–55)
What This Means (2025 FDD)
According to the 2025 Basecamp Fitness Franchise Disclosure Document, Basecamp Fitness retains the right to adopt, use, and license additional trademarks, service marks, logos, and commercial symbols related to the operation of Basecamp Fitness studios. These marks would be used in connection with the operation of Basecamp Fitness studios. These additional marks, along with the existing "Basecamp" and "Basecamp Fitness" marks, are collectively referred to as the "Marks."
This means that as a franchisee, you may be required to incorporate new branding elements or trademarks into your Basecamp Fitness studio if Basecamp Fitness decides to introduce them. This could involve updating signage, marketing materials, or other aspects of your studio's branding.
While Basecamp Fitness has the right to introduce new marks, franchisees should maintain open communication with the franchisor to understand the implications and support available for implementing any changes. Franchisees should also inquire about any costs associated with adopting new trademarks and how these costs will be managed.