What is the required spending amount for the Grand Opening Program for a Basecamp Fitness studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
s of advertising, marketing and promotional programs, will be in our sole discretion.
6. ADVERTISING AND PROMOTION
- A. Retail Product Package. Before you open your Basecamp Studio, you must purchase a package of retail products to offer for sale in your Basecamp Studio from us at our then-current prices. These amounts are nonrefundable and are due at the time we specify.
- B. Grand Opening Program. You must spend Forty Thousand Dollars ($40,000) on a "Grand Opening Program" we have approved for your Basecamp Studio beginning 12 to 16 weeks before your scheduled opening and ending 30 days following the opening of your Basecamp Studio. If you fail to spend this amount on the Grand Opening Program, you must pay u
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees are required to spend $40,000 on a Grand Opening Program. This program is designed to promote the new Basecamp Fitness studio and must be approved by the franchisor.
The Grand Opening Program spans from 12 to 16 weeks before the studio's scheduled opening and continues for 30 days after the opening. This extended period suggests a comprehensive marketing effort to build awareness and attract initial customers.
If a franchisee fails to spend the full $40,000 on the approved Grand Opening Program, they must pay the difference to Basecamp Fitness. The franchisor then has the option to either spend the remaining funds in the franchisee's market area or allocate the money to the General Advertising and Marketing Fund. Basecamp Fitness may also require the franchisee to implement a local marketing plan developed in consultation with the franchisor and a preferred marketing vendor. Alternatively, Basecamp Fitness may require the franchisee to pay the $40,000 directly to them, and Basecamp Fitness will then execute the Grand Opening Program on the franchisee's behalf. This ensures that the Grand Opening Program is executed to Basecamp Fitness's standards, even if the franchisee is unable to manage it directly.