What is the required expenditure for the Grand Opening Program for a Basecamp Fitness studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
s of advertising, marketing and promotional programs, will be in our sole discretion.
6. ADVERTISING AND PROMOTION
- A. Retail Product Package. Before you open your Basecamp Studio, you must purchase a package of retail products to offer for sale in your Basecamp Studio from us at our then-current prices. These amounts are nonrefundable and are due at the time we specify.
- B. Grand Opening Program. You must spend Forty Thousand Dollars ($40,000) on a "Grand Opening Program" we have approved for your Basecamp Studio beginning 12 to 16 weeks before your scheduled opening and ending 30 days following the opening of your Basecamp Studio. If you fail to spend this amount on the Grand Opening Program, you must pay u
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees must spend $40,000 on a Grand Opening Program. This program, which Basecamp Fitness must approve, is designed to occur between 12 to 16 weeks before the studio's opening and conclude 30 days after the opening.
If a franchisee fails to spend the full $40,000 on the approved Grand Opening Program, they are obligated to pay Basecamp Fitness the remaining balance. Basecamp Fitness then has the option to either use the funds in the franchisee's market area for advertising purposes or allocate the money to the General Advertising and Marketing Fund. Basecamp Fitness also retains the right to require franchisees to implement a local marketing plan developed in consultation with them and one of their preferred marketing vendors.
Basecamp Fitness can also require the franchisee to remit the $40,000 directly to them, in which case Basecamp Fitness will manage and execute the Grand Opening Program on the franchisee's behalf. This ensures that the Grand Opening Program meets Basecamp Fitness's standards and is implemented effectively, although it reduces the franchisee's direct control over the program's execution.