Can Basecamp Fitness require a franchisee to use illuminated signs at their Basecamp Fitness studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
- B.
Signs.
You will prominently display, at your expense, both on the interior and exterior of your Basecamp Studio premises, signs in such form, color, number, location and size, and containing such Marks as we designate.
We also may require you to use illuminated signs.
You will obtain all permits and licenses required for such signs and will also be responsible for ensuring that all signs comply with all laws and ordinances.
You will not display in or upon your Basecamp Studio premises any sign or advertising of any kind to which we object.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees may be required to use illuminated signs at their Basecamp Fitness studio. The FDD states that franchisees are responsible for prominently displaying signs, both inside and outside the premises, that conform to Basecamp Fitness's specifications regarding form, color, number, location, size, and the inclusion of their Marks.
Basecamp Fitness retains the right to mandate the use of illuminated signs. Franchisees are obligated to secure all necessary permits and licenses for these signs and ensure they comply with all applicable laws and ordinances.
Furthermore, franchisees cannot display any sign or advertising that Basecamp Fitness objects to. This gives Basecamp Fitness significant control over the signage and advertising used at each franchise location, ensuring brand consistency and compliance with legal requirements.