Can Basecamp Fitness require changes to a franchisee's advertising material?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
While we do not have specifications for local advertising you create to promote your studio, we do require that you obtain our prior approval at least 4 weeks before you use any advertising materials you prepare. You may not establish or have established any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or application, whether web-based or otherwise, or keyword advertising, pay-per-click
advertising or other search engine marketing, relating to or making reference to us, your Basecamp Studio, or to the Basecamp Fitness System without our approval. We reserve the right to refuse, reject, adjust or require changes to any advertising material you prepare. You must provide us with full admin access (including with log-in information) to all social media accounts, profiles and pages, business managers, and ad accounts related to your Basecamp Studio or that use our marks. You must provide ownership-level access to any Google Business profiles.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 28–32)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness retains significant control over franchisee advertising and marketing efforts. Specifically, while Basecamp Fitness does not have specifications for local advertising, franchisees must obtain prior approval at least 4 weeks before using any advertising materials they prepare.
Basecamp Fitness reserves the right to refuse, reject, adjust, or require changes to any advertising material a franchisee prepares. Furthermore, franchisees must provide Basecamp Fitness with full administrative access, including log-in information, to all social media accounts, profiles, pages, business managers, and ad accounts related to their Basecamp Studio or that use Basecamp Fitness's marks. Ownership-level access to any Google Business profiles must also be provided.
This level of control is common in franchising to maintain brand consistency and protect the brand's image. However, it also means that franchisees have limited autonomy in their local marketing efforts and must adhere to Basecamp Fitness's directives. Franchisees also cannot establish any digital or electronic medium of communication without Basecamp Fitness's approval. This includes websites, social media, and online advertising.