What is the relationship between OTF Franchisor, LLC and Basecamp Fitness Franchisor LLC?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
SEB Systems LLC ("SEB Systems") comprises the operations of its direct, wholly owned subsidiaries (collectively, the "franchising entities"): Anytime Fitness Franchisor LLC, OTF Franchisor LLC, Waxing the City Franchisor LLC, Basecamp Fitness Franchisor LLC, and The Bar Method Franchisor LLC. The franchising entities are the franchisors of fitness centers, fitness studios, and waxing studios in the United States and in certain cases, internationally.
Anytime Fitness Franchisor LLC ("Anytime Fitness Franchisor") franchises the right to open, operate, and manage fitness centers in the United States and internationally. Franchisees pay Anytime Fitness Franchisor an initial franchise fee to acquire the franchise. Anytime Fitness Franchisor has various initial and ongoing obligations to franchisees, including training. During the term of the franchise agreement, franchisees pay royalties in amounts that vary according to the franchise agreement.
Anytime Fitness Franchisor also has master franchise agreements with entities that allow the master franchisees to franchise and operate Anytime Fitness centers in various international jurisdictions. Anytime Fitness Franchisor collects an initial master franchise fee and various recurring and nonrecurring fees from the master franchisee.
OTF Franchisor, LLC ("OTF Franchisor" or "OTFF") franchises the right to open, operate, and manage Orangetheory health and fitness studios. Franchisees pay OTF Franchisor an initial franchise fee to acquire the franchise. OTF Franchisor has various initial and ongoing obligations to franchisees, including training. During the term of the franchise agreement, franchisees pay royalties in amounts that vary according to the franchise agreement.
Source: Item 23 — RECEIPTS (FDD pages 62–248)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, both OTF Franchisor, LLC (which franchises Orangetheory Fitness) and Basecamp Fitness Franchisor LLC are under the umbrella of SEB Systems LLC. SEB Systems LLC comprises the operations of its direct, wholly-owned subsidiaries, which include Anytime Fitness Franchisor LLC, OTF Franchisor LLC, Waxing the City Franchisor LLC, Basecamp Fitness Franchisor LLC, and The Bar Method Franchisor LLC.
This means that a prospective Basecamp Fitness franchisee should understand that while Basecamp Fitness Franchisor LLC is the direct franchisor for the Basecamp Fitness brand, it is part of a larger network of fitness and wellness franchises managed by SEB Systems LLC. This structure could potentially offer benefits such as shared resources, best practices, and economies of scale across the different franchise brands.
Furthermore, the document indicates that on April 2, 2024, Anytime Worldwide, LLC (AWW) and Ultimate Fitness Holdings, LLC (UFH) contributed their equity interests to PBH, making PBI the direct or indirect parent company of subsidiaries including Anytime Fitness. In conjunction with this transaction, OTF Franchisor was contributed to Anytime Fitness and ultimately to SEB Systems, becoming an indirect subsidiary of Anytime Fitness. This complex ownership structure suggests that decisions impacting Basecamp Fitness could be influenced by entities beyond Basecamp Fitness Franchisor LLC itself.
For a potential franchisee, this information highlights the importance of understanding the broader organizational structure and how decisions at the parent company level could affect the Basecamp Fitness franchise. It would be prudent to inquire about the specific ways in which SEB Systems LLC and its parent companies influence the operations, support, and strategic direction of Basecamp Fitness.