What is the relationship between Anytime Fitness, LLC (AFLLC) and Basecamp Fitness's parent company, Purpose Brands Holdings, LLC?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
ffiliates**
Parents
On April 2, 2024 we became an indirect, wholly owned subsidiary of Purpose Brands Holdings, LLC ("Parent"). We are a direct wholly owned subsidiary of SEB Systems LLC ("Systems"). Systems is a direct wholly owned subsidiary of SEB Funding LLC ("Funding") which is a direct wholly owned subsidiary of SEB SPV Guarantor LLC ("Guarantor"). Guarantor is a direct wholly owned subsidiary of our manager Anytime Fitness, LLC ("AFLLC"). AFLLC is a wholly owned subsidiary of Self Esteem Brands, LLC ("SEB"). SEB is a direct wholly owned subsidiary of Purpose Brands Intermediate, LLC doing business as Purpose Brands and Purpose Brands, LLC which is a direct wholly owned subsidiary of Parent. Parent is jointly owned by Anytime Worldwide, LLC ("AW") and Ultimate Fitness Holdings, LLC ("UFH"). All of the entities disclosed in this paragraph have the same principal business address as we do with the exception of UFH, which has a principal business address of 6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, Florida 33487.
Predecessors
As disclosed above, we have various predecessors. Our most recent predecessor is Basecamp Fitness, LLC ("BFLLC"). Additionally, the Dethrone Entities discussed above would also be considered our predecessors. BFLLC has the same principal business address as we do. The Dethrone Entities have a principal business address of 405 Primrose Road, No. 200, Burlingame, California 94010. To our knowledge, none of the Dethrone Entities have offered franchises in any lines of business.
In November 2021, as part of the Securitization Transaction (described below), BFLLC transferred all existing U.S.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Anytime Fitness, LLC (AFLLC) plays a significant role in the organizational structure of Basecamp Fitness's parent company, Purpose Brands Holdings, LLC. Specifically, AFLLC is a wholly-owned subsidiary of Self Esteem Brands, LLC (SEB). SEB, in turn, is a direct wholly-owned subsidiary of Purpose Brands Intermediate, LLC, which operates as Purpose Brands and Purpose Brands, LLC. This entity is a direct wholly-owned subsidiary of Purpose Brands Holdings, LLC, the Parent company. Purpose Brands Holdings, LLC is jointly owned by Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC.
This complex structure means that AFLLC is several layers removed from Purpose Brands Holdings, LLC, but it is still a part of the overall corporate family. AFLLC also acts as the manager for Basecamp Fitness and as its franchise sales agent. This means AFLLC provides support and services to Basecamp Fitness franchisees and is responsible for selling franchises on behalf of Basecamp Fitness. Basecamp Fitness pays management fees to AFLLC for these services.
For a prospective Basecamp Fitness franchisee, this relationship means that Anytime Fitness, LLC has a direct influence on the operations and support provided by Basecamp Fitness. While Basecamp Fitness is ultimately responsible for fulfilling its obligations under the Franchise Agreement, AFLLC plays a key role in providing those services. This arrangement is part of a larger securitization transaction that restructured SEB and its affiliates, indicating a complex financial and operational relationship between these entities. Therefore, understanding the role and responsibilities of AFLLC is crucial for anyone considering investing in a Basecamp Fitness franchise.