What is the process for a Basecamp Fitness franchisee to get signage approved for their Basecamp Fitness studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
business standing associated with the Marks or the System, you will immediately, upon written notice from us, modify your use of the Marks and the System in the
manner prescribed by us in writing. You will not during or after the term of this Agreement do anything directly or indirectly which would disparage, infringe upon, harm, or contest our rights in, the Marks or System.
- D. Promotion. You will operate your Basecamp Studio so that it is clearly identified and advertised as a Basecamp Fitness studio. The style, form and use of the words "Basecamp Fitness" in any advertising, written materials, products or supplies, including but not limited to any Technology Platform (defined below), must, however, have our prior written approval and comply with our specifications as we may prescribe in writing and as set forth in the Manual, or otherwise. You will use the Marks that now or hereafter may form a part of the System, on all signs, paper supplies, business cards, uniforms, advertising materials, Technology Platforms, and other items in the identical combination and manner as we may prescribe in writing and you will supply to us samples or photographs of the same upon our request. You will comply with all trademark, trade name, service mark and copyright notice marking requirements and you will supply to us samples or photographs of the same upon our request. You will not use the words "Basecamp" or "Basecamp Fitness" in your corporate, partnership, limited liability company or other entity name. You may not market or advertise in violation of federal laws regulating advertising, such as the CAN-SPAM Act and the TCPA, and state advertising laws applicable to your Basecamp Studio.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees must operate their Basecamp Fitness studio so that it is clearly identified and advertised as a Basecamp Fitness studio. The style, form, and use of the words "Basecamp Fitness" in any advertising, written materials, products, or supplies must have Basecamp Fitness's prior written approval and comply with their specifications as prescribed in writing and as set forth in the manual, or otherwise.
Basecamp Fitness franchisees will use the marks that now or hereafter may form a part of the system, on all signs, paper supplies, business cards, uniforms, advertising materials, Technology Platforms, and other items in the identical combination and manner as Basecamp Fitness may prescribe in writing, and franchisees will supply to Basecamp Fitness samples or photographs of the same upon request. Franchisees will comply with all trademark, trade name, service mark, and copyright notice marking requirements and will supply to Basecamp Fitness samples or photographs of the same upon request.
In addition, certain third parties are sole suppliers for some of the items included in the Build-Out Package that franchisees must purchase from Basecamp Fitness, including the signage, marketing materials, including marketing collateral and marketing services, furniture, and fixtures. If a franchisee chooses to contract with marketing vendors that are not Basecamp Fitness's preferred vendors, they may not have access to certain resources, assets, and communications.