What is the process for Basecamp Fitness to approve the advertising for a Basecamp Fitness studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
- D. Compliance. We reserve the right to audit your records upon request to determine compliance with the requirements of Sections 6.B and 6.C. You must provide us with all information we reasonably request in connection with determining your compliance with such Sections, including invoices showing advertising expenditures. You acknowledge that it is your responsibility to market your Basecamp Studio, and that the General Advertising and Marketing Fees are merely used to supplement the local marketing conducted by each of our franchisees. You must submit to us for our prior approval any advertising you propose to use for the promotion of your Basecamp Studio at least four (4) weeks before you may use any such advertising. We reserve the right to refuse, reject, adjust or require changes to any advertising material you prepare.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees must submit all advertising materials to Basecamp Fitness for approval at least four weeks before use. Basecamp Fitness retains the right to refuse, reject, adjust, or require changes to any advertising material. This requirement ensures that all advertising aligns with the brand's standards and specifications.
In addition to this general requirement, Basecamp Fitness mandates that franchisees spend a minimum of $2,500 per month on local advertising after the Grand Opening Program. These expenditures must be on advertising that Basecamp Fitness has approved. Franchisees are often required to use Basecamp Fitness's preferred or designated vendors for both the Grand Opening Program and ongoing local marketing services.
Basecamp Fitness may also require franchisees to submit their grand opening and local marketing plans for prior approval, along with proof of purchase and performance. If a franchisee fails to meet the $2,500 monthly local advertising requirement, they must pay the difference to Basecamp Fitness, which can then spend the money in the franchisee's market area or allocate it to the General Advertising and Marketing Fund. Basecamp Fitness also maintains the right to photograph and record the franchisee's studio for advertising and marketing purposes.