Can Basecamp Fitness object to any sign or advertising displayed at a Basecamp Fitness studio?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness retains significant control over the signage and advertising displayed at a franchisee's studio. The franchisee is required to prominently display signs, both inside and outside the premises, that conform to Basecamp Fitness's specifications regarding form, color, number, location, size, and the inclusion of their Marks. These signs are at the franchisee's expense, and they must obtain all necessary permits and licenses, ensuring compliance with all applicable laws and ordinances.

Basecamp Fitness explicitly states that franchisees cannot display any sign or advertising that Basecamp Fitness objects to. This gives Basecamp Fitness broad discretion to control the studio's image and marketing. Furthermore, Basecamp Fitness has the right to modify or discontinue the use of any Mark at its sole discretion. If changes are mandated, the franchisee must adopt these changes immediately at their own expense.

This level of control is typical in franchising, as it ensures brand consistency and protects the franchisor's trademarks. However, it also means that a Basecamp Fitness franchisee has limited autonomy in their advertising and signage. A prospective franchisee should carefully consider these restrictions and discuss any concerns with Basecamp Fitness before entering into a franchise agreement.