How much are the marketing materials for the first year of a Basecamp Fitness franchise?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount (Note 1) | Due Date | Remarks |
|---|---|---|---|
| Marketing | $12,100 for first year | When | You must purchase marketing materials for |
| Materials | and thereafter may vary based on your purchases | incurred. | promotions we require. This amount is for the first year of operations. After the first year, the amount will vary based upon your needs. We do not currently, but we may implement a program that automatically ships marketing materials to your studio for required promotions at your cost. |
Source: Item 6 — OTHER FEES (FDD pages 17–24)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees must purchase $12,100 in marketing materials during their first year of operation. This covers promotions that Basecamp Fitness requires. After the first year, the amount spent on marketing materials may vary based on the franchisee's needs.
Basecamp Fitness may implement a program that automatically ships marketing materials to the studio for required promotions, and the franchisee will bear the cost. This suggests that franchisees may have limited control over the specific marketing materials they use, as Basecamp Fitness could mandate certain promotions and materials.
In addition to the $12,100 for marketing materials, franchisees are also required to spend $40,000 on a Grand Opening Program approved by Basecamp Fitness. This program must begin 12 to 16 weeks before the studio's scheduled opening and end 30 days after opening. Furthermore, after the Grand Opening Program, franchisees must spend a minimum of $2,500 per month on local advertising. These additional marketing expenses should be considered when evaluating the overall marketing costs associated with a Basecamp Fitness franchise.