What is the minimum amount a Basecamp Fitness franchisee must spend on the Grand Opening Program?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
r review by a franchisee participating in the cooperative, upon request of that franchisee. We may change, dissolve or merge any cooperative at any time.
Grand Opening Program
You must spend $40,000 on a Grand Opening Program we have approved for your Basecamp Studio beginning 12 to 16 weeks before your scheduled opening and ending 30 days following the opening of your Basecamp Studio. We may require you to submit your grand opening plans and local marketing plans for our prior approval, submit proof of purchase or other documentation to verify you have met minimum spend requirements, and show proof of performance of your advertising activity. Or, we may require you to implement a Grand Opening marketing plan that we develop in consultation with you and one of our preferred marketing vendors. If you fail to spend this amount on the Grand Opening Program, you must pay us the difference between the amount you spent and the minimum required amount and we can either spend it in your
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 35–45)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, a franchisee is required to spend $40,000 on a Grand Opening Program. This program must be approved by Basecamp Fitness and is intended to occur between 12 to 16 weeks before the studio's opening and conclude 30 days after the opening.
Basecamp Fitness retains some control over how this money is spent. The franchisee may be required to submit their grand opening and local marketing plans for prior approval. They may also need to provide proof of purchase or other documentation to verify they have met the minimum spending requirements, as well as show proof of performance of their advertising activity. Alternatively, Basecamp Fitness may require the franchisee to implement a grand opening marketing plan developed in consultation with the franchisor and one of their preferred marketing vendors.
If a franchisee fails to spend the required $40,000 on the Grand Opening Program, they must pay Basecamp Fitness the difference. Basecamp Fitness can then choose to spend the remaining amount in the franchisee's market on their behalf or allocate the money to the General Advertising and Marketing Fund. Basecamp Fitness also has the option to require the franchisee to pay the entire $40,000 to them, and Basecamp Fitness will then execute the Grand Opening Program directly.
It is important to note that the amounts spent on the Grand Opening Program do not count toward the franchisee's monthly local advertising expenditure requirements. This ensures that the Grand Opening Program is a separate and distinct marketing effort from the ongoing local advertising initiatives.