Is it mandatory for a Basecamp Fitness franchisee to personally supervise the Basecamp Studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
While we do not require that you personally supervise your Basecamp Studio, we recommend that you do so. If you are not the "on premise" manager of the Basecamp Studio, then you must designate a Principal Operator to serve as your on-premise manager. Each Basecamp Studio must employ a studio manager, a fitness manager, plus fitness coaches. The individual you designate as the "Principal Operator" and your studio manager must complete our Initial Training Program. The fitness manager must complete the Day In the Life Operations Training, which is a segment of the Initial Training Program.
You, and your Principal Operator if you have one, must attend and participate in any on-site visits by our corporate representatives at your Studio. You must participate in any scheduled business review calls scheduled by our corporate representatives and you must provide us with accurate and complete financial statements, including profit & loss statements and balance sheets, for your Studio upon our request, and in
advance of any scheduled business review call(s). We do not impose any limitations on whom you can hire as your Principal Operator, but that person must complete our initial training requirements and all other training we reasonably designate, and that person along with your studio and fitness manager must sign a confidentiality and non-disclosure agreement with you that meets our requirements and that you provide to us before they attend training. We also require you to designate a Principal Owner of your business to attend our Conference each year, even if that person is not personally supervising your Basecamp Studio. We do not require the Principal Operator of your business to have any ownership interest in your business.
If you are a legal or business entity, each individual who has any ownership interest in your business, directly or indirectly, and their spouse, must sign the Personal Guaranty and Agreement to be Bound assuming and agreeing to discharge all of your obligations and comply with all restrictions under the Franchise Agreement and ADA, as applicable. (See the Franchise Agreement (Exhibit E) and ADA (Exhibit F)).
All Principal Operators, studio and fitness managers must sign non-disclosure agreements with you.
Source: Item 15 — OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS (FDD pages 50–51)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees are not required to personally supervise their Basecamp Studio. However, Basecamp Fitness recommends that franchisees do so.
If a franchisee chooses not to personally supervise the Basecamp Studio, they must designate a Principal Operator to serve as the on-premise manager. This Principal Operator, along with the studio manager, must complete Basecamp Fitness's Initial Training Program. The fitness manager is required to complete the Day In the Life Operations Training, which is a segment of the Initial Training Program.
The franchisee, or their designated Principal Operator, must attend and participate in any on-site visits by Basecamp Fitness corporate representatives at the studio. They must also participate in scheduled business review calls and provide accurate financial statements to Basecamp Fitness upon request. While Basecamp Fitness does not limit who can be hired as the Principal Operator, this person must complete the required training and sign a confidentiality and non-disclosure agreement. Additionally, Basecamp Fitness requires a Principal Owner to attend their annual Conference, even if that person is not directly supervising the studio.
All Principal Operators, studio managers, and fitness managers must sign non-disclosure agreements with the franchisee. This structure allows for flexibility in management while ensuring that Basecamp Fitness standards and confidentiality are maintained.