What is the latest acceptable time to pay for Grand Opening Advertising for a Basecamp Fitness franchise?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
udes amounts you must spend to purchase the initial Retail Product Package of branded apparel and promotional items.
- (13) You must spend $40,000 on a Grand Opening Program we have approved for your Basecamp Studio beginning 12 to 16 weeks before your scheduled opening and ending 30 days following the opening of your Basecamp Studio. If you do not meet this requirement, you must pay us the difference between what you were required to spend and what you actually spent and we can either spend it in your market on your behalf or place the money in the General Advertising and Marketing Fund, as we determine. We may require you to implement a Grand Opening marketing plan that we develop in consultation with you and one of our preferr
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 24–28)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees are required to spend $40,000 on a Grand Opening Program. This program is designed to begin 12 to 16 weeks before the studio's scheduled opening and continue until 30 days after the opening. The $40,000 is due before opening.
If a franchisee fails to meet the $40,000 spending requirement, they must pay Basecamp Fitness the difference between the required amount and what was actually spent. Basecamp Fitness then has the option to use the remaining funds in the franchisee's market or allocate the money to the General Advertising and Marketing Fund.
Basecamp Fitness also has the option to require franchisees to implement a Grand Opening marketing plan developed in consultation with the franchisee and one of Basecamp Fitness's preferred marketing vendors. Alternatively, Basecamp Fitness may require the franchisee to pay the $40,000 directly to them, and Basecamp Fitness will then execute the Grand Opening Program on the franchisee's behalf.