Which item in the Basecamp Fitness Disclosure Document refers to the franchisee's obligations regarding trademarks and proprietary information?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, Item 9 outlines the franchisee's obligations, including those pertaining to trademarks and proprietary information. Specifically, the table within Item 9 indicates that obligations related to trademarks and proprietary information are further detailed in Items 13 and 14 of the Franchise Disclosure Document. This means prospective franchisees can find more information about how they are expected to handle Basecamp Fitness's trademarks and proprietary information in those sections.

This is a standard practice in franchise agreements, as the protection of trademarks and proprietary information is crucial for maintaining brand consistency and preventing unauthorized use of confidential business methods. Franchisees are typically granted a limited license to use the franchisor's trademarks and are obligated to protect the confidentiality of proprietary information.

Therefore, any individual considering a Basecamp Fitness franchise should carefully review Items 13 and 14 to fully understand their responsibilities regarding trademarks and proprietary information. This includes understanding the permitted uses of the Basecamp Fitness trademarks, as well as the measures they must take to safeguard confidential information such as training manuals, marketing strategies, and customer data.