What is the international operating name for Basecamp Fitness?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
Basecamp Fitness Franchisor LLC ("Basecamp Fitness Franchisor") franchises the right to open, operate, and manage fitness studios in the United States and internationally. Franchisees pay Basecamp Fitness Franchisor an initial franchise fee to acquire the franchise. During the term of the franchise agreement, franchisees pay royalties in amounts that vary according to the franchise agreement.
Basecamp Fitness Franchisor operates internationally as Sumhiit Fitness. Basecamp Fitness Franchisor has a master franchise agreement with an entity that allows the master franchisee to franchise and operate Sumhiit Fitness studios in an international jurisdiction. Basecamp Fitness Franchisor collects an initial master franchise fee and various recurring and nonrecurring fees from the master franchisee.
Source: Item 23 — RECEIPTS (FDD pages 62–248)
What This Means (2025 FDD)
According to the 2025 Basecamp Fitness FDD, Basecamp Fitness Franchisor LLC operates internationally under the name Sumhiit Fitness. The franchisor enters into master franchise agreements that allow master franchisees to franchise and operate Sumhiit Fitness studios in international locations.
This means that while the Basecamp Fitness brand is used in the United States, the company utilizes a different brand name, Sumhiit Fitness, for its international operations. This is a common strategy for franchise systems expanding globally, as it allows for brand adaptation to suit local markets.
For a prospective franchisee, this indicates that international franchise opportunities would be branded as Sumhiit Fitness rather than Basecamp Fitness. It also suggests that the franchisor has experience with international franchising through the master franchise model.