Does Basecamp Fitness have an in-house marketing department?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an in-house marketing department, and also work with national, regional and local agencies. It is our responsibility to determine how monies in the Fund are spent. We will direct all advertising or other promotional programs produced using monies from the Fund and have the sole right to approve or disapprove creative concepts, materials and media used in those programs, the placement of the advertisements and the allocation of money in the Fund to production, placement or cost. We are not required to use monies in the Fund to benefit you or any individual market or location, or on a pro rata or other basis. However, we will not spend any portion of these monies for advertising principally designed to solicit the sale of franchises. We may periodically furnish you at no cost with samples of advertising, marketing and promotional formats and materials that are paid for by the Fund. If you choose to contract with marketing vendors which are not our preferred vendors, you may not have access to certain resources, assets and communications.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 35–45)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness has an in-house marketing department. The FDD also states that Basecamp Fitness works with national, regional, and local agencies.
Basecamp Fitness retains control over how the General Advertising and Marketing Fund is spent, directing all advertising and promotional programs. They have the sole right to approve or disapprove creative concepts, materials, and media used in these programs, as well as the placement of advertisements and the allocation of money within the fund. Franchisees should note that Basecamp Fitness is not required to use the fund to benefit any individual market or location specifically.
For franchisees, this means that while they contribute to the General Advertising and Marketing Fund, Basecamp Fitness ultimately decides how those funds are used to promote the brand. Franchisees may receive samples of advertising materials at no cost. However, if franchisees choose to work with marketing vendors that are not preferred by Basecamp Fitness, they may not have access to certain resources, assets, and communications. This highlights the importance of aligning with Basecamp Fitness's marketing strategies and preferred vendors to maximize access to available resources and support.