What is included in the definition of 'Information' that Basecamp Fitness owns?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
All of the information we or our affiliates obtain from you or about your Basecamp Studio, and all information in your records or ours concerning the members and other customers of your Basecamp Studio (the "Information") and all revenues we derive from the Information will be our property.
However, you may at any time during the term of this Agreement use in the operation of your Basecamp Studio (but for no other purpose), to the extent lawful and at your sole risk and responsibility, any information that you acquire from third parties in operating your Basecamp Studio, such as member/customer data.
The Information (except for information you provide to us or our affiliates with respect to you and your affiliates, including your respective officers, directors, shareholders, partners or equity members of your entity) will become our property which we may use for any reason as we deem necessary or appropriate in our discretion.
Following termination or expiration of this Agreement, you will no longer use any of the Information, except to comply with your post-term obligations under this Agreement.
You must comply with all standards, laws, rules, regulations, or any equivalent thereof relating to personal information, data privacy, and data protection, including. but not limited to, as applicable, the California Consumer Privacy Act, Cal.
Civ.
Code Section 1798.100 et seq., and must comply with any privacy policies or data protection and breach response policies we periodically may establish.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness considers all information obtained from the franchisee or about the franchisee's Basecamp Studio, along with all information in the franchisee's or franchisor's records concerning members and other customers of the Basecamp Studio, as "Information" that is the property of Basecamp Fitness. Basecamp Fitness also owns all revenues derived from this information. This definition excludes information the franchisee provides to Basecamp Fitness about themselves or their affiliates, including their officers, directors, shareholders, partners, or equity members.
This means that as a Basecamp Fitness franchisee, you must understand that the data you collect about your customers, such as their contact information, fitness habits, and payment details, ultimately belongs to Basecamp Fitness. While you can use this information to operate your studio during the term of the agreement, you cannot use it for any other purpose.
Upon termination or expiration of the Franchise Agreement, the franchisee must cease using any of the Information, except to comply with post-term obligations outlined in the agreement. The franchisee must also comply with all laws and regulations relating to personal information, data privacy, and data protection, including the California Consumer Privacy Act, and adhere to any privacy policies or data protection and breach response policies established by Basecamp Fitness.