If a site hasn't been identified, where can a Basecamp Fitness franchisee locate their studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
If the site for your Basecamp Studio has been identified before you sign the Franchise Agreement, then you must operate the studio at that site. If the site becomes unavailable to you for any reason, it is your obligation to select a new location, and to obtain our approval of that location before you acquire the site, and before you obtain any rights in the location. If a site has not been identified, then we will designate an area, and you may locate your Basecamp Studio at any site we approve within that area, so long as the site you select is not also within a territory of another Basecamp Studio or an Anytime fitness franchisee (for a limited time as discussed below).
Source: Item 12 — TERRITORY (FDD pages 45–48)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, if a site for the Basecamp Fitness studio has not been identified before signing the Franchise Agreement, Basecamp Fitness will designate an area. The franchisee may then select a site within that designated area, subject to Basecamp Fitness's approval. However, the selected site cannot be within the territory of another Basecamp Studio or an Anytime Fitness franchisee.
This means that prospective Basecamp Fitness franchisees have some flexibility in choosing their studio location if a site hasn't already been determined. However, this flexibility is limited by the need for franchisor approval and the restriction against encroaching on existing territories. This is a fairly standard practice in franchising, as franchisors typically want to ensure that new locations do not cannibalize sales from existing franchisees and that the chosen site meets their criteria for success.
It's important for potential Basecamp Fitness franchisees to understand the process for site selection and the criteria Basecamp Fitness uses to approve locations. Franchisees should also inquire about the size and characteristics of the designated area they will be able to choose from, as well as the potential for competition from other franchisees or brands. Furthermore, the FDD mentions a limited time restriction regarding Anytime Fitness territories, so franchisees should clarify the specifics of this agreement and how it might impact their location options.