What happens if Basecamp Fitness discontinues, modifies, or changes one or more of its marks?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
We may change our Marks and require you to adopt new Marks as if they were part of the Franchise Agreement at the time of its execution. You must comply with these changes immediately at your expense after we notify you that we have discontinued, modified or changed one or more of our Marks. We will have no liability or obligation because of the discontinuation, modification or change.
Source: Item 13 — TRADEMARKS (FDD pages 48–50)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness retains the right to change its marks and require franchisees to adopt new marks. If Basecamp Fitness discontinues, modifies, or changes one or more of its marks, franchisees must comply with these changes immediately at their own expense after receiving notification.
Basecamp Fitness assumes no liability or obligation due to any discontinuation, modification, or change of its marks. This means that franchisees are responsible for all costs associated with updating signage, marketing materials, and other branded items to reflect the new marks.
This clause is fairly standard in franchise agreements, as franchisors need the flexibility to update their branding to stay current and protect their trademarks. However, it's important for prospective Basecamp Fitness franchisees to understand that they will bear the financial burden of these changes and should factor this potential cost into their business planning.