Does Basecamp Fitness Franchisor operate under a different name internationally?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
Basecamp Fitness Franchisor LLC ("Basecamp Fitness Franchisor") franchises the right to open, operate, and manage fitness studios in the United States and internationally. Franchisees pay Basecamp Fitness Franchisor an initial franchise fee to acquire the franchise. During the term of the franchise agreement, franchisees pay royalties in amounts that vary according to the franchise agreement.
Basecamp Fitness Franchisor operates internationally as Sumhiit Fitness. Basecamp Fitness Franchisor has a master franchise agreement with an entity that allows the master franchisee to franchise and operate Sumhiit Fitness studios in an international jurisdiction. Basecamp Fitness Franchisor collects an initial master franchise fee and various recurring and nonrecurring fees from the master franchisee.
Source: Item 23 — RECEIPTS (FDD pages 62–248)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness Franchisor LLC operates internationally under the name Sumhiit Fitness. The document specifies that Basecamp Fitness Franchisor has a master franchise agreement with an entity that allows the master franchisee to franchise and operate Sumhiit Fitness studios in an international jurisdiction.
This means that while the brand is known as Basecamp Fitness in the United States, it uses a different brand name, Sumhiit Fitness, for its international locations. This is a common practice in franchising, often done to adapt to local market conditions, cultural differences, or existing brand recognition in the international market.
For a prospective franchisee, this indicates that international franchise opportunities would be branded as Sumhiit Fitness rather than Basecamp Fitness. If a potential franchisee is interested in international expansion, they should be aware of this distinction and research the Sumhiit Fitness brand in the relevant international market. They should also inquire about the terms and conditions of the master franchise agreement that governs the international operations.