Must a Basecamp Fitness franchisee use the Marks in the identical combination and manner prescribed by Basecamp Fitness?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees are required to use the Marks in a specific manner. Franchisees must use the Marks that form part of the Basecamp Fitness system on all signs, paper supplies, business cards, uniforms, advertising materials, Technology Platforms, and other items. This use must be in the identical combination and manner as prescribed in writing by Basecamp Fitness. Franchisees must also provide samples or photographs of these items to Basecamp Fitness upon request.

This requirement ensures brand consistency across all Basecamp Fitness locations, which is a common practice in franchising. By adhering to the prescribed use of the Marks, franchisees contribute to a uniform brand image, which can enhance customer recognition and trust. This consistency is important for maintaining the integrity and reputation of the Basecamp Fitness brand.

Furthermore, franchisees must comply with all trademark, trade name, service mark, and copyright notice marking requirements. They are also prohibited from using the words "Basecamp" or "Basecamp Fitness" in their corporate, partnership, limited liability company, or other entity name. This restriction prevents any potential confusion or misrepresentation of the franchisee's business as separate from the Basecamp Fitness franchise system.

Basecamp Fitness retains the right to protect and maintain all rights to the Marks against any misuse or unauthorized use. If it becomes necessary to modify or discontinue the use of any Mark, franchisees must immediately adopt the changes specified by Basecamp Fitness in writing, at their own expense. This provision ensures that Basecamp Fitness can adapt its branding as needed and that franchisees remain compliant with any updates to the Marks.