Where must a Basecamp Fitness franchisee offer products and services?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees are required to offer products and services exclusively at their Basecamp Studio location. The FDD explicitly states that franchisees must operate their studio in accordance with Basecamp Fitness standards. This includes providing specific class-based workouts, offering designated membership types, and selling required merchandise like apparel, food, and beverage products.

Basecamp Fitness retains control over the products and services offered, with the ability to add, modify, or delete items at any time. Franchisees are prohibited from offering fitness instruction, products, or services via the internet or any other technology without express written permission from Basecamp Fitness. This restriction extends to websites, social media platforms, and applications.

This policy ensures uniformity and quality control across all Basecamp Fitness locations. It also protects the franchisor's brand and business model by centralizing online offerings. For a prospective franchisee, this means a strict adherence to the approved product and service list and a limitation on independent online sales or marketing initiatives. Franchisees should seek clarification from Basecamp Fitness regarding any potential exceptions or approved digital marketing strategies.