Is a Basecamp Fitness franchisee allowed to use 'Basecamp' or 'Basecamp Fitness' in their entity name?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from using "Basecamp" or "Basecamp Fitness" in the name of their business entity. This restriction applies regardless of whether the entity is a corporation, partnership, limited liability company, or any other type of entity.

This requirement ensures that the Basecamp Fitness brand is uniformly represented and controlled by the franchisor. By preventing franchisees from incorporating the brand name into their entity names, Basecamp Fitness maintains a clear distinction between the franchisor and its franchisees. This helps to avoid potential confusion among customers and ensures that the brand's reputation is consistently managed.

For a prospective franchisee, this means that when establishing their business, they must choose a name that does not include "Basecamp" or "Basecamp Fitness". This could influence the franchisee's branding and marketing strategies, as they will need to create a distinct identity for their specific location while still aligning with the overall Basecamp Fitness brand standards. Franchisees should seek legal counsel to ensure their chosen entity name complies with all applicable regulations and does not infringe on any existing trademarks or business names.

This restriction is a common practice in franchising, as franchisors typically want to maintain tight control over their brand and prevent any potential misuse or misrepresentation. Franchisees must adhere to these guidelines to maintain their franchise agreement and avoid any legal repercussions.