Does Basecamp Fitness have a federal trademark registration for 'Basecamp Fitness' as a unitary word mark?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
Although we maintain a federal trademark registration for the word mark "Basecamp", we do not have a federal trademark registration for "Basecamp Fitness" as a unitary word mark. Accordingly, this mark may not have as many legal benefits and rights as a federally-registered trademark. If your right to use this mark is challenged, you may have to change to an alternative mark, which may increase your expenses.
Source: Item 13 — TRADEMARKS (FDD pages 48–50)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, while the company does have a federal trademark registration for the word mark "Basecamp", it does not have a federal trademark registration for "Basecamp Fitness" as a unitary word mark. This means that the trademark 'Basecamp Fitness' may not have as much legal protection as a federally registered trademark.
For a prospective franchisee, this lack of registration for the specific name 'Basecamp Fitness' could present certain risks. If another business were to use a similar name, Basecamp Fitness's ability to legally challenge that use might be limited compared to a fully registered trademark. This could potentially lead to market confusion or require the franchisee to change their business name, incurring additional expenses.
It is important to note that Basecamp Fitness does have registered trademarks for 'Basecamp'. The FDD lists several registration numbers and dates for this mark, including 3635120 (June 9, 2009), 4646648 (November 25, 2014), 6464931 and 6464930 (August 24, 2021), and 6740468 (May 24, 2022). These registrations provide some level of protection for the 'Basecamp' name itself. However, the absence of a specific registration for 'Basecamp Fitness' as a single unit is a factor that potential franchisees should carefully consider and discuss with the franchisor.