Does Basecamp Fitness establish and maintain an Internet website for the Basecamp Fitness brand?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, Basecamp Fitness will establish and maintain an Internet website for the Basecamp Fitness brand. As part of this, Basecamp Fitness will provide franchisees with a local landing page for their specific Basecamp Studio on that website. This indicates that Basecamp Fitness takes responsibility for creating and managing the brand's online presence, which is a common practice among franchise systems to ensure brand consistency and provide a centralized platform for marketing and customer engagement.

For a prospective franchisee, this means they will benefit from a pre-existing online presence managed by Basecamp Fitness. The local landing page will help customers in their specific area find their studio, providing a direct channel for local marketing and customer acquisition. This setup reduces the franchisee's burden of creating and maintaining a separate website, although franchisees are responsible for ensuring their advertising complies with all applicable laws.

However, franchisees need to be aware that they cannot independently establish any digital or electronic medium, including their own website or social media page, related to Basecamp Fitness without prior approval from the franchisor. This requirement ensures that all online communications align with the brand's standards and marketing strategies. Franchisees must seek approval at least 4 weeks before publication or first usage of their own advertising materials, and Basecamp Fitness has the sole discretion to grant or deny approval.

Overall, Basecamp Fitness's approach provides a balance between centralized brand management and local marketing opportunities. Franchisees benefit from the established brand website while needing to adhere to the franchisor's guidelines for any independent online activities.