What is the direct parent company of Basecamp Fitness?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
On April 2, 2024 we became an indirect, wholly owned subsidiary of Purpose Brands Holdings, LLC ("Parent"). We are a direct wholly owned subsidiary of SEB Systems LLC ("Systems"). Systems is a direct wholly owned subsidiary of SEB Funding LLC ("Funding") which is a direct wholly owned subsidiary of SEB SPV Guarantor LLC ("Guarantor"). Guarantor is a direct wholly owned subsidiary of our manager Anytime Fitness, LLC ("AFLLC"). AFLLC is a wholly owned subsidiary of Self Esteem Brands, LLC ("SEB"). SEB is a direct wholly owned subsidiary of Purpose Brands Intermediate, LLC doing business as Purpose Brands and Purpose Brands, LLC which is a direct wholly owned subsidiary of Parent. Parent is jointly owned by Anytime Worldwide, LLC ("AW") and Ultimate Fitness Holdings, LLC ("UFH"). All of the entities disclosed in this paragraph have the same principal business address as we do with the exception of UFH, which has a principal business address of 6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, Florida 33487.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, the direct parent company of Basecamp Fitness Franchisor LLC is SEB Systems LLC. Basecamp Fitness Franchisor LLC became an indirect, wholly-owned subsidiary of Purpose Brands Holdings, LLC on April 2, 2024.
SEB Systems LLC is a direct, wholly-owned subsidiary of SEB Funding LLC. SEB Funding LLC is a direct, wholly-owned subsidiary of SEB SPV Guarantor LLC. SEB SPV Guarantor LLC is a direct, wholly-owned subsidiary of Anytime Fitness, LLC (AFLLC). AFLLC is a wholly-owned subsidiary of Self Esteem Brands, LLC (SEB). SEB is a direct, wholly-owned subsidiary of Purpose Brands Intermediate, LLC, which does business as Purpose Brands and Purpose Brands, LLC, which is a direct, wholly owned subsidiary of Purpose Brands Holdings, LLC. Purpose Brands Holdings, LLC is jointly owned by Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC.
All of these entities, except for Ultimate Fitness Holdings, LLC, share the same principal business address as Basecamp Fitness. Ultimate Fitness Holdings, LLC has a principal business address of 6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, Florida 33487. This complex ownership structure is important for prospective franchisees to understand, as it illustrates the various layers of management and control within the Basecamp Fitness organization.