What are the consequences if I display a sign at my Basecamp Fitness studio that Basecamp Fitness objects to?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
You will prominently display, at your expense, both on the interior and exterior of your Basecamp Studio premises, signs in such form, color, number, location and size, and containing such Marks as we designate.
We also may require you to use illuminated signs.
You will obtain all permits and licenses required for such signs and will also be responsible for ensuring that all signs comply with all laws and ordinances.
You will not display in or upon your Basecamp Studio premises any sign or advertising of any kind to which we object.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to the 2025 Basecamp Fitness Franchise Disclosure Document, Basecamp Fitness requires franchisees to prominently display approved signs, both inside and outside the studio, at the franchisee's expense. These signs must adhere to Basecamp Fitness's specifications regarding form, color, number, location, size, and the Marks used. Franchisees are responsible for obtaining all necessary permits and ensuring compliance with all applicable laws and ordinances.
Critically, the FDD states that franchisees are prohibited from displaying any sign or advertising that Basecamp Fitness objects to. While the document does not explicitly detail the consequences of displaying an unapproved sign, Item 22 outlines general termination procedures. These procedures state that upon termination of the franchise agreement, the franchisee must immediately cease operating as a Basecamp Fitness franchisee and discontinue using all confidential information, the approved Information System, Marks, and other distinctive elements associated with the Basecamp Fitness system.
Furthermore, Basecamp Fitness is authorized to physically remove any unauthorized signage bearing its Marks that the franchisee fails to remove. The franchisee is then responsible for reimbursing Basecamp Fitness for all costs incurred in removing the unapproved signs. This highlights the importance of adhering to Basecamp Fitness's signage guidelines and obtaining approval for any signage before displaying it at the studio.
In summary, a Basecamp Fitness franchisee must only display signs approved by the franchisor. Failure to comply with Basecamp Fitness's signage requirements could lead to the removal of the unapproved signs at the franchisee's expense and potential further action if the franchisee does not comply with the franchise agreement.