What is the consequence if a Basecamp Fitness franchisee uses unapproved signs at their Basecamp Fitness studio?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. You will immediately cease to operate the business franchised under this Agreement, and will not thereafter, directly or indirectly, represent to the public or hold yourself out as a Basecamp Fitness franchisee with respect to such business.
- B. You will immediately and permanently cease to use, in any manner whatsoever, all confidential information, approved Information System and related software, methods, procedures and techniques used by or associated with the System, and the Marks and distinctive forms, slogans, signs, symbols, logos and devices associated with the System, as well as any name, mark, symbol, logo or slogan similar to any of the Marks. You will also specifically authorize us to physically remove any signage bearing any of the Marks that you may fail to remove. Further, if we elect to remove such signage, you will, upon demand, reimburse us for any costs we incur in doing so.
- C. You will immediately return to us the Manual, all copies or excerpts thereof, and any property held or used by you that is owned by us and will cease to use, and either destroy or convey to us, all signs, advertising materials, displays, stationery, forms and any other materials that bear or display the Marks.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, if a franchisee uses unapproved signs, Basecamp Fitness can require the franchisee to immediately cease operating the franchised business and stop representing themselves as a Basecamp Fitness franchisee. The franchisee must also immediately stop using all confidential information, the approved Information System, related software, methods, procedures, techniques, the Marks, and any similar names, marks, slogans, signs, symbols, logos, and devices associated with the Basecamp Fitness system.
Furthermore, Basecamp Fitness is authorized to physically remove any unauthorized signage displaying the Marks that the franchisee fails to remove themselves. The franchisee is then responsible for reimbursing Basecamp Fitness for all costs incurred during the removal of the unapproved signage.
In addition to removing unapproved signs, the franchisee must return the Manual and all copies, any property owned by Basecamp Fitness, and cease using and either destroy or convey to Basecamp Fitness all signs, advertising materials, displays, stationery, forms, and any other materials that bear the Marks. The franchisee must also cancel any assumed name registrations containing the Marks and stop using the Marks on any Technology Platforms.