What is the consequence if a Basecamp Fitness franchisee displays a sign that Basecamp Fitness objects to?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, if a franchisee displays a sign that Basecamp Fitness objects to, the franchisee will specifically authorize Basecamp Fitness to physically remove any signage bearing any of the Marks that the franchisee may fail to remove. Furthermore, if Basecamp Fitness elects to remove such signage, the franchisee will, upon demand, reimburse Basecamp Fitness for any costs incurred in doing so.

This means that Basecamp Fitness has the right to ensure brand consistency and adherence to its standards. If a franchisee deviates from approved signage, Basecamp Fitness can take direct action to correct the issue.

For a prospective franchisee, this highlights the importance of obtaining prior written approval for all advertising and signage. Failure to do so could result in unexpected expenses and potential disputes with the franchisor. This is a fairly standard clause in franchise agreements, as franchisors need to maintain uniformity to protect their brand identity.