What companies jointly own Purpose Brands Holdings, LLC, the indirect parent of Basecamp Fitness?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
On April 2, 2024 we became an indirect, wholly owned subsidiary of Purpose Brands Holdings, LLC ("Parent"). We are a direct wholly owned subsidiary of SEB Systems LLC ("Systems"). Systems is a direct wholly owned subsidiary of SEB Funding LLC ("Funding") which is a direct wholly owned subsidiary of SEB SPV Guarantor LLC ("Guarantor"). Guarantor is a direct wholly owned subsidiary of our manager Anytime Fitness, LLC ("AFLLC"). AFLLC is a wholly owned subsidiary of Self Esteem Brands, LLC ("SEB"). SEB is a direct wholly owned subsidiary of Purpose Brands Intermediate, LLC doing business as Purpose Brands and Purpose Brands, LLC which is a direct wholly owned subsidiary of Parent. Parent is jointly owned by Anytime Worldwide, LLC ("AW") and Ultimate Fitness Holdings, LLC ("UFH"). All of the entities disclosed in this paragraph have the same principal business address as we do with the exception of UFH, which has a principal business address of 6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, Florida 33487.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, Purpose Brands Holdings, LLC, the indirect parent company of Basecamp Fitness, is jointly owned by Anytime Worldwide, LLC ("AW") and Ultimate Fitness Holdings, LLC ("UFH"). This ownership structure was established as of April 2, 2024, when Basecamp Fitness became an indirect, wholly-owned subsidiary of Purpose Brands Holdings, LLC.
Understanding the ownership structure is crucial for prospective franchisees as it clarifies the relationships between different entities within the Basecamp Fitness organization. This structure indicates who ultimately controls the strategic decisions and financial resources of the franchise system. The document specifies that Ultimate Fitness Holdings, LLC has a different principal business address (6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, Florida 33487) compared to the other related entities, which share Basecamp Fitness's address.
The complex hierarchy, involving multiple layers of subsidiaries (SEB Systems LLC, SEB Funding LLC, SEB SPV Guarantor LLC, Anytime Fitness, LLC, and Self Esteem Brands, LLC), reflects a securitization transaction that occurred in November 2021. This transaction restructured SEB and its affiliates, impacting the ownership and operational agreements within the Basecamp Fitness network.
For a potential Basecamp Fitness franchisee, this information highlights the importance of understanding the financial and strategic implications of the securitization transaction and the roles of Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC in guiding the future direction of the Basecamp Fitness franchise system. It would be prudent to further investigate the business strategies and financial health of these parent companies to assess their potential impact on the franchise.