What is a 'Basecamp Studio' as defined in the Basecamp Fitness Disclosure Document?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchise we offer is for the establishment, development and operation of a boutique interval training studio that offers short, high intensity guided workouts that combine strength, cardio and core training in a fast-paced, high-energy environment, under the "BASECAMP" and "BASECAMP FITNESS" trademarks, and other trademarks, trade names, service marks, and commercial symbols we may authorize ("Marks"). These businesses are referred to in this Disclosure Document as a "Basecamp Studio". You will operate your Basecamp Studio using a unique system with high standards of service, including valuable know-how, information, trade secrets, confidential information, training and exercise methods, standards, designs, methods of trademark usage, copyrights, sources and specifications, confidential electronic and other communications, methods of Internet usage, the sale of proprietary products, and research and development connected with the operation and promotion of Basecamp Studios ("System"). We can change or otherwise modify the System at any time as we see fit.
You must construct and operate your Basecamp Studio in accordance with our standards and sign our standard franchise agreement ("Franchise Agreement"). Your Basecamp Studio may only offer the services and products we authorize. Specifically, your Basecamp Studio must provide certain class-based workouts that meet our standards, offer the various types of memberships we specify and sell the merchandise, including apparel, and food and beverage products we require. We may add, modify, or delete any services or products that you must offer or sell at your Basecamp Studio at any time, and change and modify our standards as we see fit.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to the 2025 Basecamp Fitness Franchise Disclosure Document, a "Basecamp Studio" refers to a specific type of business operation. It is defined as a boutique interval training studio that provides short, high-intensity guided workouts. These workouts combine strength, cardio, and core training in a fast-paced, high-energy environment. Basecamp Fitness studios operate under the "BASECAMP" and "BASECAMP FITNESS" trademarks.
As a franchisee, you are required to operate the Basecamp Studio using a unique system that adheres to high standards of service. This system includes valuable know-how, trade secrets, confidential information, training and exercise methods, standards, designs, methods of trademark usage, copyrights, sources and specifications, confidential electronic and other communications, methods of Internet usage, the sale of proprietary products, and research and development connected with the operation and promotion of Basecamp Studios. The franchisor retains the right to modify this system at any time.
The FDD specifies that franchisees must construct and operate their Basecamp Studio in accordance with the franchisor's standards and the terms outlined in the standard franchise agreement. The services and products offered at the Basecamp Studio must be authorized by Basecamp Fitness. Specifically, the studio must provide class-based workouts that meet the franchisor's standards, offer specified membership types, and sell required merchandise, including apparel, and food and beverage products. Basecamp Fitness can add, modify, or delete any services or products that franchisees must offer or sell, and can also change and modify their standards as they see fit.