Does Basecamp Fitness assist in developing a pre-opening and Grand Opening Program?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
- (9) Assist you in developing and implementing a pre-opening and Grand Opening Program we approve (Franchise Agreement - Section 6).
You must spend $40,000 on a Grand Opening Program we have approved for your Basecamp Studio beginning 12 to 16 weeks before your scheduled opening and ending 30 days following the opening of your Basecamp Studio. We may require you to submit your grand opening plans and local marketing plans for our prior approval, submit proof of purchase or other documentation to verify you have met minimum spend requirements, and show proof of performance of your advertising activity. Or, we may require you to implement a Grand Opening marketing plan that we develop in consultation with you and one of our preferred marketing vendors. If you fail to spend this amount on the Grand Opening Program, you must pay us the difference between the amount you spent and the minimum required amount and we can either spend it in your market on your behalf or place the money in the General Advertising and Marketing Fund. We may also require you to pay the $40,000 to us and we will execute the Grand Opening Program.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 35–45)
What This Means (2025 FDD)
According to the 2025 Basecamp Fitness FDD, Basecamp Fitness provides assistance in developing and implementing a pre-opening and Grand Opening Program that they approve. However, franchisees are required to spend $40,000 on a Grand Opening Program that Basecamp Fitness has approved for their studio. This program must begin 12 to 16 weeks before the scheduled opening and conclude 30 days following the opening.
Basecamp Fitness may require franchisees to submit their grand opening and local marketing plans for prior approval, along with proof of purchase or other documentation to verify they have met the minimum spending requirements. Franchisees may also need to show proof of performance of their advertising activity. Alternatively, Basecamp Fitness may require franchisees to implement a Grand Opening marketing plan that they develop in consultation with the franchisee and one of their preferred marketing vendors.
If a franchisee fails to spend the required $40,000 on the Grand Opening Program, they must pay Basecamp Fitness the difference. Basecamp Fitness can then either spend it in the franchisee's market on their behalf or place the money in the General Advertising and Marketing Fund. Basecamp Fitness may also require the franchisee to pay them the $40,000 directly, and they will execute the Grand Opening Program themselves. This indicates that while Basecamp Fitness offers assistance, the franchisee bears the financial responsibility for the Grand Opening Program, and Basecamp Fitness retains significant control over how those funds are spent.