What assets did Basecamp Fitness, LLC purchase from the Dethrone Entities?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, on October 23, 2018, Basecamp Fitness, LLC (referred to as "our predecessor") purchased the assets of the Basecamp Fitness brand from the Dethrone Entities. This purchase included the assets of 5 Basecamp Fitness locations. The Dethrone Entities include Dethrone Basecamp, LLC, Dethrone LLC, Dethrone Corporate, LLC, Dethrone Pasadena, LLC, Dethrone San Francisco, LLC, Dethrone Santa Monica, LLC, Dethrone West Hollywood, LLC, and Dethrone Burlingame, LLC.

This acquisition was a key step in the development of the Basecamp Fitness franchise system. By purchasing the assets of the Basecamp Fitness brand and existing locations, Basecamp Fitness, LLC gained control over the brand and its operations. This allowed them to expand the Basecamp Fitness concept by opening additional studios in Minneapolis and Edina, Minnesota, and eventually offering unit and area development franchises.

For a prospective franchisee, this information highlights the history and evolution of the Basecamp Fitness brand. It demonstrates that the franchise system has evolved through acquisition and expansion. Understanding the brand's history can provide valuable context for evaluating the franchise opportunity and assessing the franchisor's experience and expertise.