As of April 2, 2024, what company became the indirect parent of Basecamp Fitness?
Basecamp_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
On April 2, 2024 we became an indirect, wholly owned subsidiary of Purpose Brands Holdings, LLC ("Parent"). We are a direct wholly owned subsidiary of SEB Systems LLC ("Systems"). Systems is a direct wholly owned subsidiary of SEB Funding LLC ("Funding") which is a direct wholly owned subsidiary of SEB SPV Guarantor LLC ("Guarantor"). Guarantor is a direct wholly owned subsidiary of our manager Anytime Fitness, LLC ("AFLLC"). AFLLC is a wholly owned subsidiary of Self Esteem Brands, LLC ("SEB"). SEB is a direct wholly owned subsidiary of Purpose Brands Intermediate, LLC doing business as Purpose Brands and Purpose Brands, LLC which is a direct wholly owned subsidiary of Parent. Parent is jointly owned by Anytime Worldwide, LLC ("AW") and Ultimate Fitness Holdings, LLC ("UFH"). All of the entities disclosed in this paragraph have the same principal business address as we do with the exception of UFH, which has a principal business address of 6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, Florida 33487.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to Basecamp Fitness's 2025 Franchise Disclosure Document, on April 2, 2024, Purpose Brands Holdings, LLC became the indirect parent of Basecamp Fitness. The document outlines a complex ownership structure where Basecamp Fitness is a direct, wholly-owned subsidiary of SEB Systems LLC. SEB Systems LLC is a direct, wholly-owned subsidiary of SEB Funding LLC, which in turn is a direct, wholly-owned subsidiary of SEB SPV Guarantor LLC. SEB SPV Guarantor LLC is a direct, wholly-owned subsidiary of Anytime Fitness, LLC (AFLLC). AFLLC is a wholly-owned subsidiary of Self Esteem Brands, LLC (SEB). SEB is a direct, wholly-owned subsidiary of Purpose Brands Intermediate, LLC, which does business as Purpose Brands, LLC. Finally, Purpose Brands, LLC is a direct, wholly-owned subsidiary of Purpose Brands Holdings, LLC, which is jointly owned by Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC.
This complex structure indicates that Purpose Brands Holdings, LLC sits at the top of a chain of ownership, indirectly controlling Basecamp Fitness through a series of subsidiary relationships. This type of structure is not uncommon in franchising, particularly when a brand is part of a larger portfolio of franchise concepts. It allows the parent company to manage risk and allocate resources across different brands.
For a prospective Basecamp Fitness franchisee, understanding this ownership structure is important for several reasons. It clarifies who ultimately controls the strategic direction of the franchise, and it highlights the potential for shared resources and expertise across different brands within the Purpose Brands Holdings, LLC portfolio. However, it also means that decisions affecting the Basecamp Fitness franchise could be influenced by the needs and priorities of other brands within the group. Franchisees should consider how this complex structure might impact the support, resources, and overall direction of the Basecamp Fitness franchise.