What advertising laws must I comply with when marketing my Basecamp Fitness studio?

According to Basecamp Fitness's 2025 Franchise Disclosure Document, as a franchisee, you are responsible for ensuring that all marketing and advertising activities for your Basecamp Studio comply with applicable laws. This includes federal laws regulating advertising, such as the CAN-SPAM Act and the Telephone Consumer Protection Act (TCPA). You must also adhere to state advertising laws relevant to your specific Basecamp Studio location.

To ensure compliance, Basecamp Fitness requires franchisees to submit all advertising materials for prior approval at least four weeks before their intended use. Basecamp Fitness retains the right to refuse, reject, adjust, or require changes to any advertising material you prepare. This process aims to maintain brand consistency and ensure that all marketing efforts align with legal and ethical standards.

Furthermore, the FDD emphasizes that franchisees should consult with an attorney to obtain advice regarding compliance with all laws related to the operation of their Basecamp Studio. This includes not only advertising laws but also other legal requirements such as licensing, health and safety regulations, labor and employment laws, and data security and privacy laws. Franchisees are exclusively responsible for determining and obtaining all necessary licenses and permits for their Basecamp Studio and maintaining them throughout the term of the agreement.