What unilateral right does Bang Cookies possess regarding advertising relating to the Franchised Business?

According to Bang Cookies' 2024 Franchise Disclosure Document, Bang Cookies retains the unilateral right to reject any and all advertising related to the Franchised Business, Bang Cookies, the System, Bang Cookies Shops, and/or advertising that uses the Licensed Marks. This means that even if a franchisee creates advertising materials that they believe will benefit their location, Bang Cookies has the authority to disapprove those materials.

This right gives Bang Cookies significant control over the brand's image and messaging. It ensures that all advertising aligns with the company's standards and specifications. While franchisees are responsible for their local marketing efforts, they must adhere to Bang Cookies' guidelines and obtain approval for their advertising campaigns. This is a fairly standard practice in franchising, as franchisors need to maintain brand consistency across all locations.

Furthermore, Bang Cookies also reserves the right to reject any and all marketing efforts requested by the franchisee and to prescribe all marketing, marketing media, marketing channels, promotions, copy, creative, and messaging that the franchisee may or may not use in the marketing of the Franchised Business. This extends Bang Cookies' control beyond just rejecting ads to dictating the entire marketing strategy and materials used by franchisees. This ensures that all marketing efforts are aligned with Bang Cookies' overall strategy and brand image. Franchisees must be prepared to have their marketing plans closely scrutinized and potentially altered by Bang Cookies.