What are the restrictions on using websites and digital media for my Bang Cookies shop?
Bang_Cookies Franchise · 2024 FDDAnswer from 2024 FDD Document
ture, or fixtures. (Franchise Agreement, Articles 3 and 4);
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- Website and Digital Media We will identify your Shop on our website. You may not use any websites, web-based media or digital media unless expressly approved by us in writing. We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us. (Franchise Agreement, Articles 3.F. and 9); and
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- Initial Training Not less than 45 days prior to the opening of your Shop you or your Managing Owner and one management level employee or Owner must attend and complete our initial training program. We will provide you, and up to one of your designated managers, with training in accordance with our initial training program. (Franchise Agreement, Article 4). Our current training program is to be attended by you, or if you are a Corporate Entity, your Managing Owner and one Operating Manager at our training facility located in Carlstadt, New Jersey or as otherwise designated by us. The training program takes place over a two week period and is described below in this Item 11 in more detail.
Site Selection
Although you are responsible for selecting a site for your Shop Location you must obtain our approval of your Shop Location. We do not typically own or lease the real property that will serve as your Shop Location and you are responsible for all costs and expenses in locating and evaluating proposed sites and the demographic data associated with your proposed sites. Before you enter into a lease or other agreement for your Shop Location you must obtain our approval. We will provide you with site selection guidelines.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 29–36)
What This Means (2024 FDD)
According to Bang Cookies's 2024 Franchise Disclosure Document, franchisees face significant restrictions on their use of websites and digital media for their shops. Bang Cookies strictly controls how franchisees may use websites and digital media, and all usage must be expressly approved in writing by the company. Franchisees are required to assign all website media and digital media accounts to Bang Cookies. The company will identify the franchisee's shop on the www.bangcookies.com webpage or other websites designated for the system.
All digital media and marketing efforts must receive pre-approval from Bang Cookies. Franchisees are not authorized to engage in any marketing unless it is pre-approved by Bang Cookies, giving the company full discretion over marketing standards, materials, and media used for promotion.
Bang Cookies may provide approved marketing templates, including pre-approved ads, ad copy, and digital media, for franchisees to use at their own expense. If a franchisee wishes to use marketing materials or mediums not already approved, they must submit a written request with sample materials, and Bang Cookies will approve or disapprove the request within 15 days. This ensures that all marketing efforts align with the brand's standards and image, but it also places a responsibility on the franchisee to proactively seek approval for their marketing initiatives and adhere to the company's guidelines.