Does Bang Cookies require franchisees to participate in market research programs?
Bang_Cookies Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisor may conduct market research and testing to evaluate, modify, test and/or sample the services, products, equipment and supplies authorized by Franchisor and to determine consumer trends and the viability of certain services and products. Franchisee agrees to participate in Franchisor's market research programs that may be conducted by Franchisor in its discretion, by test marketing services and/or products from the Franchised Business. Franchisee agrees to provide Franchisor with timely reports and other relevant information regarding such market research. Franchisee agrees to purchase a reasonable quantity of the tested products and effectively promote and make a reasonable effort to sell the products and/or services.
Source: Item 23 — RECEIPTS (FDD pages 56–245)
What This Means (2024 FDD)
According to Bang Cookies' 2024 Franchise Disclosure Document, franchisees are required to participate in the company's market research programs. Bang Cookies may conduct market research and testing to assess and refine its services, products, equipment, and supplies, as well as to understand consumer trends.
As a Bang Cookies franchisee, you must participate in these market research programs, which may involve test marketing services and/or products from your franchised business. This means you may be required to offer new or modified products or services to customers to gather data on their viability and appeal.
Furthermore, you are obligated to provide Bang Cookies with timely reports and relevant information regarding the market research activities. You also agree to purchase a reasonable quantity of the tested products and actively promote and try to sell them. This ensures that Bang Cookies receives comprehensive feedback and that new offerings are given a fair chance in the market.