factual

Does Bang Cookies provide franchisees with access to approved marketing campaigns?

Bang_Cookies Franchise · 2024 FDD

Answer from 2024 FDD Document

ew your local marketing programs and notify you if we approve same. We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you. In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications. However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and in having them printed, distributed and/or placed with media sources. (Franchise Agreement, Article 9);

    1. Digital Media and Website All digital media and marketing must be approved by us. We will designate for your Designated Territory information about your Shop on the www.bangcookies.com webpage or such other websites as we may designate for the System. (Franchise Agreement, Article 9);
    1. Brand Development Fund We may control and administer a brand development fund (the "Brand Development Fund") (Franchise Agreement, Article 9.A.). As disclosed in Item 6 of this Disclosure Document, you must contribute a weekly sum not to exceed 2% of weekly Gross Sales to the Brand Development Fund. We may use the Brand Development Fund for market studies, research, service development, product development, testing, research studies, technology development, advertising and public relations studies or services, creative production and printing of advertising and marketing materials, advertising copy and commercials, tracking costs, agency fees, administrative costs, which may include reimbursement for direct administrative and personnel costs associated with advertising and public relations, and any other costs associated with the development, marketing and testing of advertising, marketing and public relations materials, and the purchase of media placement, advertising time and public relations materials in national, regional or other advertising and public relations media in a manner determined by us, in our discretion, to be in the best interest of the franchisees and the System. Our company and/or affiliate owned Shops may but are not required to contribute to the Brand Development Fund. The Brand Development Fund will maintain unaudited financial records detailing its expenditures and will make available to you, no more frequently than one time in any 12 month period, an unaudited accounting of how monies contributed to the Brand Development Fund were spent each year.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 29–36)

What This Means (2024 FDD)

According to Bang Cookies' 2024 Franchise Disclosure Document, Bang Cookies will provide franchisees with access to approved marketing campaigns, media, and messaging that may be used by the franchisee. These will be in the form of a source document. The franchisor will provide the source designs, copy, and design specifications. However, the franchisee will incur the direct costs associated with customizing, duplicating, and using such marketing campaigns and in having them printed, distributed, and/or placed with media sources.

Bang Cookies requires that franchisees spend a minimum of 2% of their quarterly Gross Sales on local marketing for their shop. All marketing, including digital media and website content, must be pre-approved by Bang Cookies. Franchisees are not authorized to engage in any marketing unless it is pre-approved by Bang Cookies, in their discretion. If a franchisee wishes to use marketing materials not already approved, they can submit a written request, and Bang Cookies will approve or disapprove the request within 15 days of submission.

Bang Cookies may control and administer a brand development fund. Franchisees may be required to contribute to a local or regional advertising cooperative if Bang Cookies establishes one in their market. The franchisor maintains full discretion over marketing standards and materials used by franchisees. This level of control is common in franchising to maintain brand consistency, but franchisees should be prepared to adhere to Bang Cookies' marketing guidelines and budget requirements.

Disclaimer: This information is extracted from the 2024 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.