How often will Bang Cookies review a franchisee's local marketing programs?
Bang_Cookies Franchise · 2024 FDDAnswer from 2024 FDD Document
Local Marketing You are not authorized to engage in any marketing unless it is pre-approved by us, in our discretion. (Franchise Agreement, Article 9.B.).
On an on-going calendar year quarterly basis, you must spend not less than 2% of your quarterly Gross Sales on the local marketing of your Shop.
We will review your local marketing programs and notify you if we approve same.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 29–36)
What This Means (2024 FDD)
According to Bang Cookies's 2024 Franchise Disclosure Document, the company will review a franchisee's local marketing programs on an ongoing calendar year quarterly basis. Franchisees are required to spend a minimum of 2% of their quarterly Gross Sales on local marketing for their Bang Cookies shop.
This means that franchisees must submit their marketing plans to Bang Cookies for approval regularly. Bang Cookies will then notify the franchisee whether the programs are approved. This process ensures that all local marketing efforts align with the brand's overall strategy and standards.
This requirement ensures brand consistency and quality control in marketing efforts across all franchise locations. Franchisees should factor in the time and potential costs associated with developing and submitting marketing programs for approval each quarter. They should also be prepared to adjust their plans based on Bang Cookies's feedback to meet the brand's standards.