If Bang Cookies approves marketing templates, who pays for their use?
Bang_Cookies Franchise · 2024 FDDAnswer from 2024 FDD Document
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that we designate and approve in writing. In our discretion, we may make available to you approved marketing templates comprised of pre-approved ads, ad copy and digital media that you may utilize at your own expense. If you wish to utilize marketing materials and/or marketing mediums that are not currently approved by us in writing, you may submit a written request requesting permission and we will approve or disapprove of your request within 15 days of your submission of the written request and sample marketing materials. We are not required to spend any amount on your behalf on advertising in your designated territory and we are not required to conduct any advertising on behalf of the franchise System or on your behalf. (Franchise Agreement, Article 9);
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- Local Marketing You are not authorized to engage in any marketing unless it is pre-approved by us, in our discretion. (Franchise Agreement, Article 9.B.).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 29–36)
What This Means (2024 FDD)
According to Bang Cookies' 2024 Franchise Disclosure Document, if Bang Cookies provides approved marketing templates, the franchisee is responsible for the costs associated with using them. Bang Cookies may make available approved marketing templates consisting of pre-approved ads, ad copy, and digital media. However, franchisees must pay for customizing, duplicating, printing, distributing, and placing these marketing campaigns with media sources.
This means that while Bang Cookies offers marketing resources, the franchisee bears the financial burden of implementing them. This includes any direct costs related to adapting the templates for their specific needs and getting them into the market. Franchisees are also required to spend at least 2% of their quarterly Gross Sales on local marketing, giving them an incentive to utilize the approved templates.
Bang Cookies also requires that all marketing, marketing materials, and mediums used by the franchisee be pre-approved. While Bang Cookies will provide access to approved marketing campaigns with source designs, copy, and design specifications, the franchisee is still responsible for the costs of customizing and using these campaigns. This ensures that all marketing efforts align with the brand's standards, but franchisees need to budget for these marketing expenses.