How might Bang Cookies identify the boundaries of a Designated Territory?
Bang_Cookies Franchise · 2024 FDDAnswer from 2024 FDD Document
Once you identify a site that we approve for your Shop Location we will designate an area around your site as your designated territory (the "Designated Territory"). There is no minimum size for a designated territory, the scope and size of your Designated Territory will, generally, be a distance of three miles from the Shop Location in all directions travelable by road, but may be smaller based on population density, demographics, and geographical boundaries. If your Shop is located within a shopping mall or a similar facility with a captive market, your Designated Territory may be limited to the physical boundaries of the mall or facility. Depending on the demographics and geography we may designate your Designated Territory where your Shop is located at the center of the Designated Territory or where your Shop is located elsewhere within the Designated Territory. We may identify your Designated Territory by zip code, boundary streets, highways, county lines, designated market area, and/or other recognizable demarcations.
Source: Item 12 — TERRITORY (FDD pages 36–38)
What This Means (2024 FDD)
According to Bang Cookies's 2024 Franchise Disclosure Document, after Bang Cookies approves a site for a franchisee's Shop Location, Bang Cookies will designate an area around the site as the Designated Territory. The size of the Designated Territory will generally be a distance of three miles from the Shop Location in all directions travelable by road, but may be smaller based on population density, demographics, and geographical boundaries. For Shops located within a shopping mall or similar facility with a captive market, the Designated Territory may be limited to the physical boundaries of the mall or facility.
The FDD states that depending on demographics and geography, Bang Cookies may designate the Designated Territory where the Shop is located at the center of the Designated Territory, or where the Shop is located elsewhere within the Designated Territory.
Bang Cookies may identify a franchisee's Designated Territory by zip code, boundary streets, highways, county lines, designated market area, and/or other recognizable demarcations. This means that a Bang Cookies franchisee's territory is not guaranteed to be a specific size or shape, and the boundaries can be defined using various methods depending on the location and market conditions.