Will Bang Cookies designate information about a franchisee's shop on the Bang Cookies website?
Bang_Cookies Franchise · 2024 FDDAnswer from 2024 FDD Document
and Website All digital media and marketing must be approved by us. We will designate for your Designated Territory information about your Shop on the www.bangcookies.com webpage or such other websites as we may designate for the System. (Franchise Agreement, Article 9);
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- Brand Development Fund We may control and administer a brand development fund (the "Brand Development Fund") (Franchise Agreement, Article 9.A.). As disclosed in Item 6 of this Disclosure Document, you must contribute a weekly sum not to exceed 2% of weekly Gross Sales to the Brand Development Fund. We may use the Brand Development Fund for market studies, research, service development, product development, testing, research studies, technology development, advertising and public relations studies or services, creative production and printing of advertising and marketing materials, advertising copy and commercials, tracking costs, agency fees, administrative costs, which may include reimbursement for direct administrative and personnel costs associated with advertising and public relations, and any other costs associated with the development, marketing and testing of advertising, marketing and public relations materials, and the purchase of media placement, advertising time and public relations materials in national, regional or other advertising and public relations media in a manner determined by us, in our discretion, to be in the best inter
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 29–36)
What This Means (2024 FDD)
According to Bang Cookies' 2024 Franchise Disclosure Document, Bang Cookies will designate information about a franchisee's shop on the Bang Cookies website, www.bangcookies.com, or on other websites that they may designate for the system.
Bang Cookies also states that franchisees may not use any websites, web-based media, or digital media unless expressly approved by them in writing. Bang Cookies strictly controls how franchisees may or may not use websites and digital media, and franchisees must assign all website media and digital media accounts to them.
This means that while Bang Cookies will provide some online presence for the franchisee's shop, the franchisee has very little control over their own digital marketing and must have all materials approved by Bang Cookies.