factual

For Bang Cookies, what is the definition of 'Reasonable Business Judgment'?

Bang_Cookies Franchise · 2024 FDD

Answer from 2024 FDD Document

"Reasonable Business Judgment" refers to our business judgment and means and relates to any and all decisions, actions and choices made by us concerning or relating to this Agreement, the Franchise Agreement, the System, Bang Cookies Shops, Franchisee's Shop Location, and/or the Franchised Business where we undertake or make such decision with the intention of benefitting or acting in a way that could benefit the System including, as examples and without limitation, enhancing the value of the Licensed Marks, increasing customer satisfaction, minimizing potential customer confusion as to the Licensed Marks, determining designated territory markets, minimizing potential customer confusion as to the location of Bang Cookies Shops, expanding brand awareness of the Licensed Marks, implementing marketing and accounting control systems, approving products, services, supplies and equipment. Franchisee agrees that when a decision, determination, action and/or choice is made by us in our Reasonable Business Judgment that such decision, determination, action or choice made by us shall take precedence and prevail, even if other alternatives, determinations, actions and/or choices are reasonable or arguably available and/or preferable. Franchisee agrees that in connection with any decision, determination, action and/or choice made by us in our Reasonable Business Judgment that: (a) we possess a legitimate interest in seeking to maximize our profits; (b) we shall not be required to consider Franchisee's individual economic or business interests as compared to the overall System; and (c) should we economically benefit from such decision, determination, action and/or choice that such economic benefit to us shall not be relevant to demonstrating that we did not exercise reasonable business judgment with regard to our obligations under the Franchise Agreement and/or with regard to the System. Franchisee agrees that neither Franchisee and/or any third party, including, but not limited to, any third party acting as a trier of fact, shall substitute Franchisee's or such third party's judgment for our Reasonable Business Judgment. Franchisee further agrees that should Franchisee challenge our Reasonable Business Judgment in any legal proceeding that Franchisee shall possess the burden of demonstrating, by clear and convincing evidence, that we failed to exercise our Reasonable Business Judgment.

Source: Item 23 — RECEIPTS (FDD pages 56–245)

What This Means (2024 FDD)

According to Bang Cookies's 2024 Franchise Disclosure Document, "Reasonable Business Judgment" pertains to the decisions, actions, and choices that Bang Cookies makes concerning the Franchise Agreement, the System, Bang Cookies Shops, the franchisee's shop location, and the franchised business. These decisions are made with the intention of benefiting the System. Examples of such decisions include enhancing the value of the Licensed Marks, increasing customer satisfaction, minimizing potential customer confusion regarding the Licensed Marks or shop locations, expanding brand awareness, and implementing marketing and accounting control systems, as well as approving products, services, supplies, and equipment.

Bang Cookies's decisions made under this judgment take precedence, even if other alternatives might seem reasonable or preferable. In exercising Reasonable Business Judgment, Bang Cookies has a legitimate interest in maximizing its profits and is not required to prioritize an individual franchisee's economic or business interests over the System's overall interests. The franchisor's economic benefit from such decisions does not indicate a failure to exercise reasonable business judgment.

A franchisee cannot substitute their judgment for Bang Cookies's Reasonable Business Judgment, nor can a third party. If a franchisee challenges Bang Cookies's Reasonable Business Judgment in a legal proceeding, the franchisee bears the burden of proving, with clear and convincing evidence, that Bang Cookies failed to exercise Reasonable Business Judgment.

Disclaimer: This information is extracted from the 2024 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.