For Bang Cookies, what is the definition of 'Digital Media'?
Bang_Cookies Franchise · 2024 FDDAnswer from 2024 FDD Document
"Digital Media" refers to and means any interactive or static digital document, application or media that is connected to and/or in a network of computers and/or other devices linked by communications software, part of the world wide web, linked by the internet or part of a web based application, software application, smart phone application or social media platform such as Facebook, LinkedIn, Twitter,
Pinterest, Instagram, SnapChat, and YouTube, and internet based directories and local directories that refers, references, identifies, reviews, promotes and/or relates, in any way, to Bang Cookies Shops, the Franchised Business, the Licensed Marks, the System and/or Franchisor. Digital Media further includes the System Website, and all other media and/or publications relating to the System that is displayed and/or transmitted digitally.
Source: Item 23 — RECEIPTS (FDD pages 56–245)
What This Means (2024 FDD)
According to Bang Cookies' 2024 Franchise Disclosure Document, "Digital Media" is defined as any interactive or static electronic document, application, or media that is connected to a network of computers, servers, or other devices through communications software. This includes elements of the World Wide Web, such as websites, and anything linked by the internet. It also encompasses web-based applications, software applications, smartphone applications, and social media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, Snapchat, and YouTube. The definition extends to internet-based directories and local directories that reference, promote, or relate to Bang Cookies shops, the franchised business, licensed marks, the Bang Cookies system, or the franchisor.
Furthermore, the definition of Digital Media includes the Bang Cookies system website, specific web pages, and website subdomains associated with the franchised business. It also covers all web pages, blog posts, videos, articles, social media accounts and pages, website directory pages, information, sub-domains, and other media or publications related to the Bang Cookies system that are displayed or transmitted digitally.
For a prospective Bang Cookies franchisee, this definition is important because it clarifies the scope of digital assets and platforms that are relevant to the franchise. It highlights the importance of managing and utilizing these digital channels effectively to promote the Bang Cookies business. The franchisee should ensure they understand how to leverage these digital media tools in accordance with the franchisor's guidelines to maximize their business's visibility and reach.