According to the recitals, what is the purpose of the Bang Cookies Franchise Agreement?

WHEREAS, Franchisor has developed a distinctive and proprietary system (the "System") for the establishment, development and operation of a Bang Cookies Shop, a cookie shop that bakes and sells softbaked cookies, baked goods and other products and services that Franchisor authorizes (the "Approved Services and Products") under the Licensed Marks (defined below) (each, a "Shop");

WHEREAS, the System and, therefore, each Shop, is identified by the Licensed Marks and distinctive trade dress, service offerings, business formats, equipment, products, supplies, operating procedures, programs, methods, procedures, and marketing and advertising standards, all of which are part of the System and all of which Franchisor may modify from time to time; and

WHEREAS, Franchisee desires to obtain the non-exclusive license and right to use the System in the development and operation of one Shop from a single fixed location within a designated territory and pursuant to the terms of this Agreement.

NOW THEREFORE, in consideration of the foregoing recitals and other good and valuable consideration, the receipt and sufficiency of which is hereby mutually acknowledged, the parties do hereby agree, as follows:

Source: Item 23 — RECEIPTS (FDD pages 56–245)