What is the registration date for the 'BANANAS' mark used by Bananas Smoothies Frozen Yogurt?
Bananas_Smoothies_Frozen_Yogurt Franchise · 2025 FDDAnswer from 2025 FDD Document
for the Bananas Smoothies & Frozen Yogurt concept:
| Mark | Date of Registration | Number |
|---|---|---|
| BANANAS | 05/14/85 | 1,336,180 |
| BANANAS | 06/06/06 | 3,100,296 | |------------------------------
Source: Item 13 — TRADEMARKS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 Bananas Smoothies Frozen Yogurt Franchise Disclosure Document, the 'BANANAS' mark has two registration dates. The first registration date is May 14, 1985, with the registration number 1,336,180. The second registration date for the 'BANANAS' mark is June 6, 2006, with the registration number 3,100,296.
It is common for franchisors to have multiple registrations for the same trademark. This can be due to registering the mark for different classes of goods/services, or due to updates/renewals of the trademark over time. The existence of multiple registrations highlights the importance of the 'BANANAS' mark to the Bananas Smoothies Frozen Yogurt brand.
Prospective franchisees should be aware that they are granted the right to use these registered marks as specified in the Franchise Agreement for their franchised business. However, franchisees are typically prohibited from using these marks as part of their corporate or other legal name. Bananas Smoothies Frozen Yogurt also retains the right to substitute different proprietary marks if it deems beneficial to the system, and while they will cover the costs of modifying marketing materials, they have no further obligation or liability for such a substitution.