Where must the Marks be displayed prominently for a Bananas Smoothies Frozen Yogurt franchise?
Bananas_Smoothies_Frozen_Yogurt Franchise · 2025 FDDAnswer from 2025 FDD Document
r than pursuant to the terms and conditions contained in the license granted in this Agreement;
- (xi) To use and display the Marks prominently and in such manner as may, from time to time, be directed in writing by Franchisor and not to use or display any other trade name, trademark, service mark, logo or designation;
- (xii) To deal fairly and honestly with the public and with Franchisor;
- (xiii) To require the Restaurant Manager to devote his full-time and best efforts to the operation of the Restaurant;
Source: Item 23 — RECEIPT (FDD pages 58–231)
What This Means (2025 FDD)
According to the 2025 Bananas Smoothies Frozen Yogurt FDD, franchisees must operate their restaurant under the marks as instructed by the franchisor and are required to prominently display the marks. The display of these marks must be done in a manner directed in writing by Bananas Smoothies Frozen Yogurt.
This means a franchisee cannot use any other trade name, trademark, service mark, logo, or designation unless approved by the franchisor. This requirement ensures brand consistency and uniformity across all Bananas Smoothies Frozen Yogurt locations, which is a common practice in franchising.
The franchisor has the right to determine and instruct the franchisee on how the marks should be displayed. This gives Bananas Smoothies Frozen Yogurt control over its brand image and presentation. Franchisees must adhere to these guidelines to maintain the standards and goodwill associated with the brand. Failing to comply with these requirements could result in a breach of the franchise agreement.